HUM Nutrition
With a goal of becoming the feel-good authority in nutrition, I crafted a social media strategy that inspired our community to fulfill its potential through education, inspiration and testimonials. Using regular creative testing, strategic partnerships, and data insights, I grew organic social reach by 150% and site traffic by 30%
What did I do? Developed and implemented social media strategy in alignment with key stakeholders, cross-functional partners and team; Established 360 planning, calendaring and guidelines for all social campaigns and programs; Developed and managed brand and influencer partnerships for social media channels; Owned social KPIs and reporting to inform and evolve social strategy
Developed successful content formats to increase site traffic
Created UGC-style content formats that consistently outperformed studio imagery + increased site traffic
Led brand partnerships for social media
Identified + partnered with eco-focused influencers to amplify our Ocean Bound Plastic Bottle initiative
Developed successful content formats to increase blog traffic + product consideration
