Spirit Daughter

A platform that empowers people around the world to design their best possible lives using astrology and spirituality as a roadmaps, Spirit Daughter wanted to fine-tune their marketing strategy in order to continue to diversify their marketing strategy in order to drive product awareness + grow organically beyond their incredibly popular Instagram. Within one year, I helped grow their active email subscribers by 50% while increasing CTR + launched their SMS marketing program, growing it into a top 3 revenue driver within 90 days. I also partnered with the founder and creative director to develop a short-form video strategy focused on staying true to the content that people seek out on Spirit Daughter — while also getting over 1M views.

What did I do? Oversaw all marketing channels, including website, email, social media, SEO, content, and partnerships; Developed and implemented integrated marketing strategy, with an emphasis on community-led growth and loyalty; Audited, refreshed + managed email marketing program, including creative direction, copywriting, and scheduling; Developed and launched SMS marketing program; Developed and managed influencer seeding program; Produced monthly lifestyle + product photo shoots