Spiritual Gangster x Grlswirl

The yoga-inspired clothing brand joined forces with Venice-based female skate collective on a social-first lifestyle campaign to set our fall ‘18 collection in motion. The campaign resulted in increased traffic, sales, social growth and engagement and created a roadmap for future influencer campaigns.

What did I do? Developed the integrated strategy, creative direction and calendar for social media, blog and email marketing, managed the partner relationship and produced the photo + video shoot.