The Zoe Report

With the goal of increasing social engagement and site traffic, The Zoe Report editors worked with the social team to create video content inspired by trending topics on social media + optimized assets for each channel. The plan worked, and now 7.4M people know how lipstick is made.

What did I do? Worked closely with the editorial team on content ideation + creation, providing real-time insights into both opportunities and response. Managed the social asset creation and posting strategy.